Despite the enormous amount of digital disruption, the fundamentals of marketing haven’t changed all that much. The best way to change behaviour is still by connecting your business goals with an emotional response.

This is where Video comes in

While the fundamentals of marketing haven’t changed much, what has changed is the tools that marketers have available to them. CRM, social media, online communities, streaming services etc. allow us to show, not tell. But what is the best way to get that emotional response in such a cluttered space? By creating a narrative, telling a story - and doing so with video.

With over a decade of experience in marketing and a passion for digital, I specialise in creating content that moves people, regardless of where they are on your marketing pipeline.

 

How do I do it?

I keep everything simple, including the pre-production process.

  • What are you hoping to change with this piece of content?

  • Great stories are built on strong characters, I’ll help you find yours.

  • There is a beginning, middle and end. This is what sets stories (narrative) apart from the rest, it’s easy to follow and keeps viewers engaged.

  • Let’s try to show what it is your characters are talking about.

By going through this process before anyone presses record, I make sure we’re on the same page and you can be confident that the final product will fit your marketing goals. I can provide everything from pre-production strategy to final implementation on a variety of platforms.